Directory Advertising & Marketing can simplify your Yellow Pages advertising program and help maximize the return on your advertising investment.

We excel at finding the right solutions for difficult advertising problems. We give critical attention to every detail, from research and planning to production and evaluation.

Working within your budget, we provide highly targeted media and creative strategies. We will recommend the right headings, the right ad size and the right directories to keep your telephone ringing.

Our suggestions are based on solid market research and planning. We formulate a comprehensive study dealing with every phase of promoting your business. Some of the sources we use to acquire this information are:

• Sea-rch® Programs
• Simmons Study of Media & Markets
• National Yellow Pages Monitor
• Claritas
• Nielsen
• U.S. Census Bureau
• Syndicated Usage Research
• In-house Directory Library

We compile our extensive research in an easy-to-use and understand business profile that remains in your office and serves as an invaluable tool in maximizing your market penetration. You can immediately see the whole picture – where you are advertising, how much you are spending and if you are positioned to receive the best return on your advertising dollars.